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Current Site Analysis | Site or Redesign Development |
Branding Designs
Landing Page | Blog | Content Writing
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CURRENT SITE ANALYSIS:
YHS will take a look at your current site and determine what your call of action is for your visitors and what they suppose to do while on your site. We look at the most crucial step in acheiving success online. Every website should have an end action in mind or ultimate goal, and your site should clearly and easily navigate that journey. Once that is determined, your web consultant will provide you with a document that will identify the strong and weak areas of your website and make recommendations.
What will this Site Analysis include?
 Help your business understand the goal for your site
Recommended list of website structure for improving the organic search engine results for your keywords
Assess the current Keywords and Strategy
Recommend Internet marketing services that your company can benefit from based on the Analysis
1-5 page Assessment Report (or according to current size of site)
2 hours of Consulting
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SITE or REDESIGN DEVELOPMENT:
YHS will start implementing the recommended improvements based on current site anaylsis or a new website design analysis. This development will focus on not only the design, but other very important elements of your site. This includes our focus on increasing lead generation or sales, effectively lead your visitor to where they need to complete the Call-to-Action, and highlight products or services that your company wants to promote.
YHS takes these steps:
Consultative Meeting to discuss the web anaylsis
Review proposal and determine the site project's milestones and launch date after your approval
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BRANDING DESIGNS:
YHS graphic services include logo, stationary and other print designs. Your logo is then used for the inspriation of the site's look and feel. How your website is designed is critical to your company's online success. It is imparitive that you have creative collateral that appeals to your target market. This step should not be taking lightly, and we suggest that this step should be an important consideration.
YHS design process ensures a high return on investment for your marketing dollar. This means that your website will be designed using the latest technology and programming structure that are search engine friendly.
Also according to research, it takes 10 seconds to convince your visitor to stay on your site, so your site design should be appealing and inviting for your website visitors to stay, navigate and convert into the end result or website goal.
Please visit our Portfolio
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LANDING PAGE:
What is a Landing Page?
It is a 1 page website, also called landing page. The goal of a landing page is to get your prospect to respond to a product or service offer in your marketing campaign. This would include registering for an event, completing an information request form, downloading an eBook, etc. Landing pages are primiarly used for Pay-Per-Click campaigns, if implemented properly, they can be very effective and will provide your website with a focused advertising style that will generate sales or leads.
Thereeare five key elements that will be in place or identified when YHS are creating your landing page for your marketing campaign:
1. Keep Design and Copy Consistent
2. Create a clear call to action
3. Capture Prospect's Information
4. Stick to one offer
5. Keep links and navigation to a minimum
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BLOG:
What is a Blog and why should my business have one?
The definition of a Blog is a 'Web Log' and entries or articles that are commonly displayed in a reversed chronlogical order.
There's a lot of good reasons your business should have a blog if it doesn't already have one. In fact, I'm going to go as far as to say that you cannot afford not to have one. Big business or small, it doesn't matter, they are simply to powerful of a communication tool that you can't ignore them.
You probably heard the famous term "Blogging or someone being a Blogger", well this person makes frequent content updates on their blog which is called blogging. This can really make a positive impact on your search engine rankings. With all the fresh content and links pouring from one blog to another they are natural search engine magnets. The search engines love them!
Blogs are a great way to communicate with your customers. Blogs allow comments and trackbacks for allowing customers to participate in a conversation with your topics. They can offer instant feedback, suggestions, or ideas that can prove critical to your success.
Successful blogging requires a well thought out strategy. Who should write the blog? Who is your target audience? What is the topic of your blog? What are the goals of blogging? What needs to be restricted? Why are you blogging? These are questions YHS will consider and ask you before the blog is launched.
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CONTENT WRITING:
Imagine yourself at a local coffee shop and you are indulging into the smell of the aroma of a Chi Blend tea. The tea is a little more than most of the hot drinks, but you decide to treat yourself because the tempting aroma is too far to resist. You close your eyes to get the full enjoyment of your first sip. The moment after your first sip, you realize that the waiter forgot to put the most important ingredient into the drink – you guessed it! Sugar! What smelled delicious and tantalizing just a couple of minutes ago now tastes like burnt cinnamon!
The Chi Blend failed to deliver on taste based on the high price you spent. Now take this analogy and switch your Chi Blend with your website, and the sugar for your website’s content.
To achieve successful results from your website, your content must and I repeat, must be well written.
The two most important purpose of effective website content is for search engine ranking and persuading the visitors to take action! If you have realized the importance of your website content and are looking for affordable website content writing services, contact YHS today.
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