Search Engine Rankings :: News :: Your Host Solutions, LLC

What is Search Engine Rankings and how can this service help me?

Search engine ranking, also known as optimization is the process of achieving top rankings in the search engines for a web site's most relevant keywords. The most relevant keywords are the words or phrases that people are most likely to type into a search engine when looking for what your web site has to offer regarding a particular topic, product or service. These are the search keywords that are essential to rank highly for.

Online "Pay-per-Click" Advertising Campaigns

Pay-per-click (PPC) search engines are those that offer the marketing option called "pay-per-click" to users. PPC is defined as the guaranteed placement of an "ad" on the search results page for a specific keyword or keywords in return for a specified payment, but ONLY when a visitor clicks on that ad.
Your company creates an account and set a monthly and/or daily budget for advertising. The pay-per-click amount is determined by the popularity of the keyword(s) or phrases that best describe your web site's content. You agree to and bid for the keywords that your competitors web site's are using. When someone actually clicks on your ad, the visitor is taken to your web site page specified in the ad campaign.

An example of a Pay-per-Click Advertising Campaign

Your an Accountant and you have an professional web site that describes the financial services that you provide to personal and business customers. Your web site has been optimized with meta tags including the relevant keywords to generate high rankings on search engines, such as Yahoo Search, MSN and Google. A potential visitor searches for "tax deductions and/or tax planning" on the search engines and your web site will appear within the top 10 results returned by the search engine.

There is a more beneficial way to receive more web traffic! How?
This is were Pay per Click advertising comes into play. You set up an account with one of the pay per click advertising services, such as Yahoo Search Marketing and/or Google Adwords. You will set a monthly budget of $100. There are other web sites that are biding for the same keywords, so you would bid on the keyword's cost per click. Let's say "tax deductions" is bidding for $0.49, you would set your bid at this cost per click and your ad will gain top position in the sponsored section when someone searches Yahoo or Google.

During the month, people will visit the search engines, search for "tax deductions" and your site appears. Each time someone clicks on your ad, $0.49 is deducted from your account but you pay no more than $100 per month.

How can Your Host Solutions Help me achieve high search engine ranking?

Just about everyone can set up an online advertising campaign, but not everyone has the time or the know how to get maximum results for your budget.
Hiring Your Host Solutions to manage your campaign will save you time and money while maximizing your return on investment.

Your Host Solutions will make sure your web site is search engine optimized with making sure your web site's HTML coding includes meta tags that lists the relevant keywords and/or phrases.

We will focus on the ad campaign and making suggestions of keyword bids related to your business that will most likely benefit from pay per click advertising.

We will make sure that your web site is ready to receive traffic from your ad.

We will find which keywords best fits your budget among the bids.

Your Host Solutions will help write your ad to attract more visitor click to your web site. This is important because you want qualified clicks to your web site, who are people that are likely to become customers.

Get your campaign started with Overture Yahoo Search, Google Adwords and Yahoo Sponsorships for local listing.

Are you ready to receive more web traffic to your web site?
To learn more about how we can help you with your search engine rankings, please click here to contact us.