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Website Analytics | Traffic Conversion |
Capture Leads
Email Campaigns | Direct Mail | Phone Call Tracking
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WEBSITE ANALYTICS:
What is Website Analytics?
Website Analytics tells you everything about how your website visitors navigate throughout your site. It also tells you how they found your site. By knowing this information, it is important that you are providing the best information possible on the pages that are the busiest. You can also understand where people are visiting the most and what offering is creating most of your traffic.
Website Analytics is a core benefit for placing your marketing dollars in the online area. Have you ever been given a detailed account, down to the exact penny, of how well your print, television or radio advertisement has gone? By implementing a detailed website analytics strategy and learning the key metrics that help you improve your online marketing campaigns, you can see exactly where your dollars are being spent.
What is the cost?
Your Host Solutions uniquely builds a website analyitc solution to satisfy your business needs. Company's needs are different depending on how they do business. Some differences on how we will analyze your needs is to determine if your site is ecommerce or informational, geographical targeting or local, etc.
To get a better prospective about our methods for tracking your company's online success is by contacting us today. We offer FREE website audits on your current website, by giving you some recommendations on what you can do to improve your site traffic and conversion.
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TRAFFIC CONVERSION:
You Got Traffic, Now How Do You Convert It!
Imagine going into the department store to buy an outfit. You go into the store to find that everything is all mixed up. The shoes are in the appliance area, Ladies and Mens shirts are in the children toys section, under clothes are in the perfume area, and to top it off the cashiers are all the way in the back, with a long line!
What many people fail to realize when building websites is that it is no different from the company that ensures that thier customers easily find what they need. As a website owner, any responsible company will take the time to ensure that all strategies neccessary are within the website to ensure conversation and maximum usability.
What about the sign of your department store?
The more attractive it is and the more it says about the store the more likely the visitors will want see inside! This is no different online! We know how to search in Google and Yahoo, and what do we look at? Each result is given a title (in bold) and a small 2-3 link description. The most examined part of the results is the information in the 2-3 line description. Statistics and research reveals that Users spend 46% of their time looking at the line description before deciding to click on the link. Similarly, the bolded title gets 30% of the person's time before deciding to click the link.
The efforts of having properly written content for your website can have a dramtic impact on your conversion rate for even clicking on your site.
YHS follows a conversion model, and some processes that we follow would include:
What does the current site, if exist, tell it's visitors about the goal of the site?
What is the call to action on the website to promote a goal for the online visitor?
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CAPTURE LEADS:
Leads Management Ensures Complete Success of Your Campaigns!
Your leads will come from your email form, direct mail, and online banner or PPC ads. We have a technique that will deliver the answer to the question, "What is my ROI (return on investment) for my specific or collective marketing campaigns?"
Contact Your Host Solutions and one of our Web Consultants will go over the solution that will track all of these efforts.
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EMAIL CAMPAIGNS:
Email Marketing Campaigns Helps Keeps Your Business in the Minds of Your Subscribers.
When email campaigns are executed properly, this form of communication can be powerful. Like any other marketing campaign, the overall purpose is to drive sales and increase brand awareness. Email Campaigns can help your company in the following ways:
1. Improve Sales Conversion
2. Improve Multiple Sales
3. Improve Offline Sales
4. Helps Improve and Build Relationships with your Subscribers
YHS will assist with list building strategies, compose and send newsletters on a weekly, monthly or quarterly bases or any way you prefer, and deliver a workable plan that includes content writing.
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DIRECT MAIL:
A YHS Consultant will ask you questions about your prospective customers, your postcard design objectives, and promotional incentives that will cause the customer to act NOW to buy your products and/or services. YHS will design a compelling postcard with a message to attract your customers towards a purchase. We will write your marketing message and choose photos from our vase library of stock photography, or you can supply us with your logo and/or images.
What can Direct Mail achieve for my business?
Find New Customers
Drive Traffic to Your Business
Promote Your Products and/or Services
Create Excitement About Your Products and/or Services
Persuade Repeat Business
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PHONE CALL TRACKING:
YHS is taking measurement and tracking to the next level!
We can measure email leads, but most companies do not measure phone calls. Your Host Solutions has launched a robust phone tracking system to measure every phone call made to your company.
How does it work?
YHS give you a local or 800# that is forwarded to your current number
The forwarded number is then placed on any campaign that you would like promoted
We then will know that anyone calling the number came only from that particular marketing campaign
You will have a login area to view anyone that has called the telephone number
Here are some of the details of what you will see in the tracking login area:
Phone number called from
Street Address
Recording for review of each conversation
Full dashboard reporting metrics
THE COST OF UNDERSTANDING THE VALUE OF EVERY CAMPAIGN SHOULD NOT BE OVERLOOKED!
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